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Mistery Shirt - 1 fathom

Mistery Shirt


Today I was complaining about all the choices we have in a shop. I cannot choose and despite of all the choices there is nothing I like. Someone must have heard me complain about this because I've just read an article about an online shirt shop where you cannot choose your shirt.
Just a few things they want to know.
1. Male or female.
2. Size.
3. Which colour you really dislike.
4. Answer a few questions.
5. Your shirt will be send to you based on information above.

If you really hate the shirt they have send you, you can always send it back.

More information here.

18/10/09

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Нарисуй и купи — Rambler.Сайты дня

hipstery.com
А если история с раскрашиванием футболок совсем надоела, на этом сайте можно заказать «таинственную». Выберите свой размер в колонке справа, ответьте на 7 вопросов (они на английском), оплатите, и вам пришлют футболку с непредсказуемой надписью или рисунком.

28/12/09

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Mystery marketing: why so compelling?

It's no secret that one of the best ways to create a marketing campaign that stays with people is to instil it with a story.

It needn't be particularly complicated, but something about it needs to be at once personally appealing and alluring enough for whoever is reading to want to know more.

Given the growing trend of using an element of 'mystery' online, it's no wonder that marketing agencies are beginning to incorporate it into their more complex campaigns.

25/11/09

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CoolBusinessIdeas.com: Hipstery Tees

Hipstery Tees

December 28, 2009 · 0 comments

hipstery.jpg

How does the Hipstery work?

1. Pick a size, then take the checkout quiz to tell us about yourself.
2. Our t-shirt scientists select the perfect t-shirt for you.
3. You receive your mystery shirt, liking it so much you weep with happiness!

We believe in a world increasingly losing mystery through rampaging technological advancement we're forgetting how to enjoy the unknown, to take a chance. The Hipstery tee shirts maker is designed to address this.

28/12

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The Hipstery – creating and leveraging Johari blind spots « Marketing, Economics, and the Web 2.0

The idea behind The Hipstery is simple. Instead of offering a bunch of t-shirts for customers to pick from, the company invites customers to fill in a survey. They then take these results, apply an “innovative style algorithm technology” to them, and select a t-shirt that seems to suit the customer. Think of it as a way to surprise yourself with a gift.

We’re cautious not to overstate what The Hipstery is actually doing here – the humorous tone of the site makes it appear that the algorithm might be part of a joke. But there’s no reason it need to be. We think the idea behind it points towards an interesting opportunity popping up all over the web.

Without getting into the details of the framework (which is where the Johari Window, among other things, comes in), the idea is to create “blind spot” – things you can no about your customers, but they don’t know about themselves – and capitalize on them. Doing so requires data, and analytical capability. We’ve already seen this happen in online dating – while sites like Facebook offered certain advantages over services like Match.com, it’s eHarmony that captured the blind spot opportunity (and found a business model). If you squint a bit, you can make the argument that The Hipstery model is to Threadless in the clothing industry what eHarmony is to Facebook in online dating.

There’s of course much more to the story than that. But the overall message is that The Hipstery is a very interesting company to check out, and many organizations should consider looking for their own “blind spot” opportunities to exploit.

11/12

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Re-moving the Burden of Choice with Hipstery - Something for the Weekend

Re-moving the Burden of Choice with Hipstery

HipsteryWhat if when we bought products, the choice was taken away from us and we were given the product the expert thought best? That’s the theme of Hipstery a new T-shirt store online. Their manifesto reads, ‘Life is increasingly loosing mystery to the encompassing world of technology and an endless desire for knowing’. Rather than choosing your T-shirt design, they choose one for you, basing their decision on a survey of seven questions. The faces behind Hipstery, who prefer to be known as ‘scientists’, say they are experts in picking the right T-Shirt for you, ‘With over 10 years experience in the t-shirt industry we combine our knowledge, contacts and superior style to create the Hipstery’. A thought provoking retail model, it would be interesting to see all kinds of retailers take this approach to selling us products, experts in their field prescribing what is best for us based on what we told them. It would certainly put surprise and mystery back into our lives. Whether it would work out or not, Hipstery T-Shirts will definately be on our Xmas list.

11/12

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Project: Original Business Concepts. Do you know any? | uncluttered white spaces

Example: In the midst of an explosion of information and choice, are consumers missing out on surprise? The team behind Hipstery, a web store for mystery t-shirts, thinks they are. Which is why there are no t-shirt designs to choose from on Hipestry’s site. Instead, customers select a size, pay EUR 17 (plus shipping) and answer a series of questions about themselves. The Hipstery’s ’style scientists’ run the responses to this quiz through their ‘innovative style algorithm’—both concepts which the site’s irreverent tone would lead us to interpret loosely—to select the right t-shirt from their exclusive range of designs, many of which are out-of-print shirts from small suppliers.
Hipstery

28/10

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T恤惹人爱 购物网站欣赏大全(一)_视觉中国

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The Hipstery T-Shirt Surprise | Stilsucht

Wir leben zunehmend in einer Welt ohne Geheimnisse – durch den technischen Fortschritt lauert die Lösung für jedes Rätsel maximal einen Mausklick entfernt. Gleichzeitig vergessen wir die Freude am Unbekannten; das Gefühl, wie es ist, wirklich überrascht zu werden.

The Hipstery ist die Antwort: auf den ersten Blick kauft man hier für 17 EUR einfach ein T-Shirt – allerdings weiß man erst beim Auspacken, welches. Bei der Bestellung beantwortet man stattdessen ein paar Fragen, und legt sein Shirt-Schicksal in die Hand der T-Shirt Experten. Zur Auswahl im Hintergrund stehen seltene und limitierte T-Shirts von mehr als 20 Marken aus aller Welt. Das Prinzip funktioniert dabei erstaunlich gut – so gut, dass die Geheimniskrämer einen problem- und kostenlosen Umtausch bei Nichtgefallen anbieten. Seit dem Start von The Hipstery dieses Jahr im Sommer ist die Zahl der Mystery-Shirt Fans weltweit rasant gestiegen. Und das völlig zu Recht!

7/12/09

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Hipstery - NecesCity - Feel the City's Pulse


hipstery.jpgStylametrics
Using the power of science for the sake of fashion

  Science has permeated almost every aspect of our lives; Marketeers track our purchases so they can recommend products; microwaves cook our popcorn and send our emails; we clone sheep, keep Larry King alive and there’s even talk of breast implants with GPS. But when it comes to fashion, the most scientific we get is the deduction algorithm that says it’s smarter to put on our jeans first, before our sneakers.

Now some clever, if not secretive t-shirt-loving Germans are using a unique algorithm, combined with personal information given by you, to match you with your perfect t-shirt. The Hipstery, which sounds like a home for trendy nuns, has over a decade of experience, choosing customised t-shirt choices from a wide selection and sending them out from their secret bunker somewhere in the European Alps. Simply log on to their website, go through some cocktail bar-styled small talk, and they’ll use the powers of science to select the perfect t-shirt for you – guaranteed – no matter where you live in the world.

Unique t-shirt selection, reverse osmosis bottled water and iPhone porn. What will science think of next? 

  Hipstery
www.hipstery.com

Nuts & Bolts: Let science be your style guide

 

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