Re-moving the Burden of Choice with Hipstery - Something for the Weekend
Re-moving the Burden of Choice with Hipstery
What if when we bought products, the choice was taken away from us and we were given the product the expert thought best? That’s the theme of Hipstery a new T-shirt store online. Their manifesto reads, ‘Life is increasingly loosing mystery to the encompassing world of technology and an endless desire for knowing’. Rather than choosing your T-shirt design, they choose one for you, basing their decision on a survey of seven questions. The faces behind Hipstery, who prefer to be known as ‘scientists’, say they are experts in picking the right T-Shirt for you, ‘With over 10 years experience in the t-shirt industry we combine our knowledge, contacts and superior style to create the Hipstery’. A thought provoking retail model, it would be interesting to see all kinds of retailers take this approach to selling us products, experts in their field prescribing what is best for us based on what we told them. It would certainly put surprise and mystery back into our lives. Whether it would work out or not, Hipstery T-Shirts will definately be on our Xmas list.
11/12


Stylametrics








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