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A Thank You to Hipstery & Loving This Tee! | GritFX Magazine

Last month Hipstery held a t-shirt giveaway with the help of Loving This Tee Blog… and I won!

At first, I was a little sceptical of the concept that is behind Hipstery – the brand that is “liberating you from the burden of choice”. However, experiencing the process – a series of entertaining questions which the Hipstery team use to allocate customers their ”mystery shirt” from the Hipstery vault of brands – I’m now a believer! I love my tee!

I tip my hat to the team for their innovative concept! If you’re a t-shirt lover or art lover and up for something new, drop by Hipstery and experience the mystery for yourself.

Me (Manz) in my Scribtee T-Shirt… I may not look that happy, but I do assure you all that I was very happy when my tee arrived!
Me (Manz) in my Scribtee that I won from Hipstery + Loving This Tee Blog!

 

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Hipstery Ships Mystery T-Shirts Based On Personality Profiles | InventorSpot

Most people like to choose their clothing, but for those that don't there's Hipstery, a unique clothing company where everything's a surprise!

Mystery T-ShirtsMystery T-Shirts

Hipstery is a company where you pay your money, and you could get just about anything! Ok, well, what they really sell are t-shirts, but you don't directly get to choose your own graphic design. Hipstery has you logon, choose your size and then take a questionnaire which they use to decide which design you'd most appreciate, and the available designs aren't available for previewing either, so it really is a bit like Russian Roulette.

HipsteryHipstery

The shirts featured by history aren't internally designed but include items from a variety of fashion companies like Design by Humans, and Rockwell Clothing shop. If you like a good surprise, and want to treat yourself to experience the unknown then history might just be a fashion experience to blow your mind!

 

Beth

october 2009

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Infomat Trends| ENTREPRENEURIAL IDEAS SPRINGWISE, International Trend Forecasting Report For Fashion Business

In the midst of an explosion of information and choice, are consumers missing out on surprise? The team behind Hipstery, a web store for mystery t-shirts, thinks they are. Which is why there are no t-shirt designs to choose from on Hipestry's site. Instead, customers select a size, pay EUR 17 (plus shipping) and answer a series of questions about themselves. The Hipstery's 'style scientists' run the responses to this quiz through their 'innovative style algorithm'-both concepts which the site's irreverent tone would lead us to interpret loosely-to select the right t-shirt from their exclusive range of designs, many of which are out-of-print shirts from small suppliers.

Leipzig-based Hipstery's openly opaque business model latches onto an anti-trend noted by our sister-site trendwatching in last month's briefing about transparency. While most companies are providing ever more choice and ever more information, a gap is opening for businesses who can relieve consumers of the burden of decision. Acknowledging that this is a big responsibility to hand over, Hipstery will replace any t-shirts that customers don't like, with the option of a refund if they're wrong the second time. Sometimes a lack of choice is a good thing, especially if used to surprise and delight consumers. It's a theme creative entrepreneurs should have fun exploring. (Related: Soft drinks for the undecided - Kashiwa Mystery Cafe.)

 

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Madmen Suits - Francis Anderson

There are no t-shirt designs to choose from on Hipstery’s site. Instead, customers select a size, pay EUR 17 (plus shipping) and answer a series of questions about themselves. The Hipstery’s ’style scientists’ run the responses to this quiz through their ‘innovative style algorithm’—both concepts which the site’s irreverent tone would lead us to interpret loosely—to select the right t-shirt from their exclusive range of designs, many of which are out-of-print shirts from small suppliers.
hipstery

Oct 15th

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Twitter / commongrind: @hipstery just received my ...

@hipstery just received my first, of hopefully many, Hipstery tee-shirts, and I love it. Cheers guys!

13/10/09

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Hipstery Interview « Loving This Tee

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An interview with the Hipstery (and a coupon code!) :: Hide Your Arms

 

willem von tinkel An interview with the Hipstery (and a coupon code!)
I said on Tuesday that I was going to run an interview with The Hipstery ‘later this week’ and bam, midnight on Friday, here’s an interview with Willem Von Tinkel, it’s like I’m a professional or something!

How did you come up with the idea for the site?
Well the year was 1922 and the summer long and endless. I was taking a voyage on the HMS Belfrey to the Newfoundland. After a night of heavy liquid intoxication I entered a poker game with a burly mustached Russian, terribly nice chap, political views aside. A few hands and a mistimed pre-flop ‘all in’ later, I’d squandered the family fortune. Destitute and facing a life time of shunnage I jumped overboard. Luckily I slipped and fell to the deck below where I promptly fell unconscious. Good times.

It’s a pretty strange idea though, do you really think anyone will pay 16eur for a t-shirt they’ve not seen?
Well the psychology of mystery is pretty well documented, from Kinder Eggs to Blind Dates, to Lost. So that part we’ll pass quickly over. There’s another thing we like to call it the opposability factor. The more one approach becomes standard and idealized the more opportunity there is for a few people to do the complete opposite and attract people disillusioned by that standard. We’re the counterpart to an endless striving for more choice, more options, more control. While other sites might offer 147 ways to skin a cat, we offer you one, our way.

Plus our shirts are pretty epic.

Where do the shirts come from?
Simply from the best T-Shirt stores out there. Since our team has been in this business some time now designing, discussing, selling and wearing a lot of T-shirts we have quite a standard and fair impression what makes an extraordinary “Tee”. Usually, our T-Shirts aren’t available at the original source anymore. We would never sell a shirt we would not be proud to wear ourselves.

Are you not just piggybacking on the hardwork of other t-shirt brands?
Preposterous. We got into this to help promote those brands, the brands we cherish. Every shirt we sell is accompanied with the logo and a paragraph of text about the site it originates from, we want to promote great art. We will add more great T-shirt stores, anyone interested should get in touch with us if they’re looking to spread their word and their shirts in Europe.

Who do you see as your target customers?
That is tricky. It’s probably not the average cotton enthusiast that reads Hide Your Arms, you guys are fanatical about shirts and know where to find great ones already. I’d suspect our audience wants the joy of discovery without too much work in the process of that discovering. Or they just want an unusual experience and something novel. Hipstery shirts are also great gifts, with the pressure for picking something the receiver will love falls on our broad shoulders, not yours.

What if I don’t like the shirt I get?
We are true believers in our tastes and technology – I am confident the algorithm our team developed works just perfectly. If, however, you don’t like what you get, you can you can invoke our 2000% satisfaction guarantee, which basically makes you twenty times as happy as a 100% guarantee, possibly maths is not a strongpoint of mine.

Who is behind the site?
We’ve laid our souls bare on the Meet the Team page. Not even our parole officers know that much about us. It is a mystery we keep. Not even all of the team know who is on the team, that’s how secretive we are.

And now you know! The Hipstery team have also been kind enough to provide us with a coupon code that will last for the next seven days and give you 25% off your order (saving you €4 per tee), that coupon code is hideyourpalms.

 

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