Hipstery Outcasts | Gill McColl
Hipstery Outcasts
After seeing some info about The Hipstery on Twitter [@hipstery] and reading about their ‘Outcast’ experiment, I have to admit I was curious.
The initial idea of buying a tshirt that I have never seen and without even knowing what colour it is, seemed a bit mental, but I decided to give it a go. Not knowing what to expect, I was really pleased to receive a gorgeous brand new tee in the post a few days later.
The Hipstery website basically asks you to complete a brief multiple choice survey to assess the type of ‘mystery’ tee you would like. Then based on your answers, they ship a brand new, shiny tshirt straight to your door. Not sure what complex mathematical algorithm, voodoo or form of psychic power they use to work it out, but they guarantee you will love your tee or you can return it to them if you don’t.
Hipstery don’t reveal all the brands they use, but quote a few names including, Teefury, Uneetee, Threadless, Teextile and Design By Humans.
As well as your tshirt, it comes in a spray-painted envelope with an assortment of weird and wonderful bits and pieces: old photos, postcard, 3D glasses and stickers.
After my initial reservations…………The Hipstery………..what’s not to love?
Count me in!
05/03/2010


