Infomat Trends| ENTREPRENEURIAL IDEAS SPRINGWISE, International Trend Forecasting Report For Fashion Business
In the midst of an explosion of information and choice, are consumers missing out on surprise? The team behind Hipstery, a web store for mystery t-shirts, thinks they are. Which is why there are no t-shirt designs to choose from on Hipestry's site. Instead, customers select a size, pay EUR 17 (plus shipping) and answer a series of questions about themselves. The Hipstery's 'style scientists' run the responses to this quiz through their 'innovative style algorithm'-both concepts which the site's irreverent tone would lead us to interpret loosely-to select the right t-shirt from their exclusive range of designs, many of which are out-of-print shirts from small suppliers.Leipzig-based Hipstery's openly opaque business model latches onto an anti-trend noted by our sister-site trendwatching in last month's briefing about transparency. While most companies are providing ever more choice and ever more information, a gap is opening for businesses who can relieve consumers of the burden of decision. Acknowledging that this is a big responsibility to hand over, Hipstery will replace any t-shirts that customers don't like, with the option of a refund if they're wrong the second time. Sometimes a lack of choice is a good thing, especially if used to surprise and delight consumers. It's a theme creative entrepreneurs should have fun exploring. (Related: Soft drinks for the undecided - Kashiwa Mystery Cafe.)
via infomat.com
Posted by Hipstery
