Mystery marketing: why so compelling?
It's no secret that one of the best ways to create a marketing campaign that stays with people is to instil it with a story.It needn't be particularly complicated, but something about it needs to be at once personally appealing and alluring enough for whoever is reading to want to know more.
Given the growing trend of using an element of 'mystery' online, it's no wonder that marketing agencies are beginning to incorporate it into their more complex campaigns.
via nett.com.au
25/11/09
Posted by Hipstery
