Putting "Delighting Consumers with Hidden Surprises" to Work | The Awesome Blog (.net)
On the other hand, some surprises are motivated by the fact that it’s too easy to find exactly what you want. A German t-shirt website called Hipstery has made a name for itself by not showing any of their shirts on the site. Instead, buyers answer a series of questions about themselves and Hipstery sends them a shirt that they think will be most appealing. Surprise! The shirts often come from the out-of-print stashes of small suppliers, and yes, you can return any shirt you absolutely hate. (Way to ruin the fun, whiner.) The appeal (or “delight,” if you will) of the site comes from the fact that the endless reach of web shopping has largely eliminated the element of surprise from shopping. If you want an obscure item, search long enough on the web and you’ll probably find it. Don’t get us wrong: we prefer it that way. But Hipstery fills another type of emotional need that has been lost, and brings some fun back to a shopping experience that’s often defined solely by efficacy.
26/04/2010
Posted by Hipstery
