Unravelling the t-shirt Hipstery | BenGilman.com
The concept
In a nutshell, The Hipstery “liberates you from the burden of choice” – specifically, you tell them your t-shirt size, fill in a fancy-dan quiz about your tastes and their t-shirt scientists go find you a t-shirt and dispatch it to your door. The t-shirts are sourced from various cool designers and are usually from rare, limited edition runs.
The delivery
A couple of weeks later (The Hipstery are in Germany and the UK post were probably on strike) a mysterious brown paper bag dropped through my door. In fact, it didn’t drop through my door at all. Instead, a red “sorry you were out and we can’t stuff a t-shirt through your letterbox” card arrived and I had to take a trip to the Royal Mail depot to collect it. So, eventually…
So the mystery is slightly compromised by the fact that the envelope is carrying The Hipstery’s branding but it was the start of ‘the experience’ – not something you usually experience when buying things online.
The grand opening
Using the time-honoured combination of my fingers and opposable thumbs I tore open the package to reveal the goodness inside.
As promised, the primary part of the delivery was the mystery t-shirt – on arrival it was wrapped in a natty plastic bag that is missing from this picture.
5/11/09


